There are many ways on how to advertise on Facebook. If you are an experienced marketer chances are you’ve heard about them – FB PPC vs. Like campaigns, Viral campaigns, increasing your followers, maximizing your Edgerank and more.
Just like any other paid traffic campaign “targetting” the right audience is the key to generating a good or a great return on your advertising dollar. The great thing about Facebook is your ability to segment your audience based on a myriad of options. Marketers normally use Quantcast and similar sites to get a handle on the demographics of their audience and use this data to segment their audience on their Facebook advertising campaigns. This to a degree is okay, we’ll go into more ways on how to target your FB audience soon.