How to Advertise Intelligently on Facebook

There are many ways on how to advertise on Facebook. If you are an experienced marketer chances are you’ve heard about them – FB PPC vs. Like campaigns, Viral campaigns, increasing your followers, maximizing your Edgerank and more.

Just like any other paid traffic campaign “targetting” the right audience is the key to generating a good or a great return on your advertising dollar.  The great thing about Facebook is your ability to segment your audience based on a myriad of options.  Marketers normally use Quantcast and similar sites to get a handle on the demographics of their audience and use this data to segment their audience on their Facebook advertising campaigns. This to a degree is okay, we’ll go into more ways on how to target your FB audience soon.





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